Explore My Services
Creative Direction
What is the Creative Direction?
Content direction is a one time or retainer visual strategy and concept development to help you communicate your brand through photo and video content. I align every creative decision with your brand goals, plan your shoot, build a shot list, and direct on production day.
Best for: Entrepreneurs with a clear campaign, offer, or message who need help turning it into visuals that connect with their audience.
“Let’s create content that supports for your brand goals.”
Is This The Right Next Step For You?
For Entrepreneur’s Who:
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Has a campaign, launch, or brand message they want to visually express
Values strategy behind the scenes, not just content that’s trendy or pretty
Wants support bringing their vision to life without doing it all themselves
Is clear on their brand’s direction, identity, and audience
Needs support on creative planning and execution
You’re Ready If:
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You know your audience, business model, and what your content needs to achieve
Has a message, campaign, or goal behind their content
You have the time or plan to execute once the content direction is built
You have the budget and resources for production (photographer, videographer, stylist, location, etc.)
You’re ready to invest in visual strategy and want support turning ideas into intentional content
Creative Direction
What We Build
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Creative direction that aligns with your campaign and brand goals
A shot list and visual game plan for photos or videos
Strategic concepts built around your message, desired results, and audience
On-set content direction on production day
Visual storytelling that’s aligned with your brand not just an aesthetic
“Your Next Level Requires a Plan”
Start a Project
Start a Project
Creative Direction
Investment
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(1) Final direction kit for you or your team to execute
(2) Creative strategy sessions (60 minutes)
(1) Creative brief with visual direction & moodboard
(1) Custom shot list & moodboard
On-set Direction
Starting Investment: $1,000+ based on scope of work
Frequently Asked Questions
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I have a trusted production team that can be added to your package, or I’ll collaborate closely with whoever you hire. If you’re bringing in your own team, they must be approved to ensure quality and alignment with the creative direction.
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Absolutely! I offer virtual content direction and will prep your photographer or videographer ahead of time so everything runs smoothly. For shoot day, travel expenses would apply for on-set support.
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This service is best when there’s intention and strategy behind the shoot like a campaign, launch, or rebrand. If you're just looking to create content without a clear direction, this is not be the right next step.
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Yes, on-set direction is included in all content direction packages. For clients outside the Middle Tennessee area, travel fees will be added.
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A minimum of $1,000 is required shoots and can shift based on the scope of work. Plan to budget for location, photography/videography, styling, makeup, props, talent, and any other production needs. I’ll help you maximize your investment and we’ll talk more about your shoot needs during the consultation call.
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Clients can book this as a one-time campaign support, but I also offer quarterly direction for brands that need consistent creative strategy and visual storytelling across seasons.