Brand Strategist & Content Director
I help brands clarify their story & direct content that reflects it so they can connect with their people in the digital world.
How I Think:
At the heart of my approach is a belief that everyone wants to feel part of something meaningful. So when I build content strategy, I don’t start with trends or platforms I start with your story, your mission, and your audience. I study what your people care about, what they need, and how they want to feel. Then I infuse that understanding into your brand experience and visual communication.
My point of view is simple: people bond through shared values, and the best content acts as the bridge. That’s why I think like the consumer first. I reverse-engineer brand strategy that feels mission driven, emotionally aligned, and inspired by real connection because great content doesn’t just convert, it builds trust and community.
Creatively,
Briana Hawkins
I believe the most powerful brands lead with story and build with community.
Ways to Work & Grow with Me
Brand Strategy Intensive
Frameworks and guided intensives to clarify your brand’s story and message so your brand feels aligned and authentic to you.
Content Directing
Creative direction for brand shoots that makes sure your content reflects your story from concept and strategy to visuals and execution.
Keynote Speaking
Talks & moderated conversations on branding, creative ownership, and people first strategy.
Workshops
Action-driven group sessions to reframe creative barriers, simplify brand concepts, and execute plans.
Mastermind Sessions
1:1 sessions designed to solve brand challenges and bring structure to your vision in real time.
The DIY Brand Lab
Strategy-backed tools and digital resources to help you clarify, express, and grow your brand at your own pace.
My Articles
Building Your Own Table: My Personal Journal
Lessons, reflections, and real transparency from a creative entrepreneur and brand strategist who’s built through it and is still building with you. Building Your Table is my personal journal and idea space a behind-the-scenes look at the real side of building a brand and navigating the creative journey. From brand breakdowns and mindset shifts to growing pains and defining moments, this is where I share the truths, tools, and perspective that have shaped my brand and just might shape yours too.
Business Vault
Get templates and strategies to simplify your next steps and grow your business with confidence.
Free Growth Resources
Master Your To Do List Templates
Procrastination ends here: Use my 5 to-do list templates to master your tasks, take control of your time, and confidently move toward your next steps.
Join The Brand Growth Club
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The Newsletter
The Brand Growth Club
Where Entrepreneurs, Creatives, and Founders come to think big, fear nothing, and achieve more. The Brand Growth Club is your monthly dose of clarity featuring story-led strategies, planning prompts, and tools to strengthen your brand, sharpen your mindset, and turn challenges into opportunities.
What Brand’s are Saying.